Sponsored Content Policy

“Sponsored content” and “sponsored placements” mean any space, unit or piece of content where a third party has paid — in money or other consideration — for placement, prominence or distribution on FXMARE. We use the term broadly so there is no grey area. It includes, for example:

• Paid broker placements— a dedicated, paid-for slot such as a “Top Sponsored Brokers” box, a featured card or a pinned position that sits outside our unpaid, methodology-driven rankings.
• Sponsored articles or sections — editorial-style content that a sponsor has paid to place, or that was produced in partnership with a sponsor.
• Display and native advertising — banner, leaderboard, in-feed and rail ad units sold programmatically or directly to advertisers.
• Paid newsletter or social placements — sponsored slots in anything we distribute off-site under the FXMARE name.

By contrast, our reviews, ratings, comparison tables, news, analysis and tools are editorial — we decide what goes in them, and no one pays to appear there. Where a relationship is commercial in any way, this policy and our labelling apply.

We never disguise paid content as independent editorial. Every sponsored unit carries a clear, visible label so you can tell at a glance who paid for it. Depending on the format you will see a Sponsored badge or an “Ad” / “Advertisement” marker on or next to the content.

• The label appears before or alongside the content, not buried in the small print, so you know its nature before you read or click.
• Tracked links inside sponsored or affiliate placements use the rel="sponsored nofollow" attribute, in line with search-engine and advertising guidance.
• Labelling is non-negotiable: if a placement is paid for and cannot be labelled clearly, we do not run it.

This sits alongside our broader Advertising Disclosure and Affiliate Disclosure, which explain how display ads and tracked broker links are marked across the site.

The single most important rule in this policy is the firewall between sponsorship and editorial. Paying FXMARE never buys a higher rating, and never buys a position in our unpaid rankings. Sponsorship and advertising are handled separately from the people who research and rate brokers, and commercial relationships are kept out of the rating process entirely.

You can verify exactly how scores and rankings are produced in our Broker Review Methodology, and you can see how sponsorship fits into our wider revenue model — and why it cannot move ratings — in How We Make Money.

To make the firewall concrete, here is what a sponsor is and is not buying when it pays for a placement on FXMARE.

In short, a sponsor controls its own paid message inside a labelled unit. It does not control our independent verdict, and it cannot reach into the editorial process described in our Editorial Policy.

Being a sponsor does not lower the bar — if anything it commits a broker to the same scrutiny as everyone else. We will not run a sponsored placement for a broker we would not be comfortable listing on editorial grounds. At a minimum, a sponsored broker must:

• Be appropriately regulated — hold authorisation with a recognised regulator for the markets it serves (for example the FCA, ASIC, CySEC, NFA/CFTC or an equivalent), and be transparent about which entity serves which clients.
• Make truthful claims — any figures, offers or product claims in the placement must be accurate and substantiable; we will not run misleading creative.
• Carry required risk warnings — including, where relevant, the proportion of retail accounts that lose money on leveraged products.
• Comply with advertising rules— including financial promotion rules and prohibitions on inducements where those apply to the broker's jurisdiction.

A sponsorship that fails to meet these standards is declined or pulled, regardless of the fee involved. Acceptance of a placement is never an endorsement that the broker is right for you — see our broker comparison for independent, methodology-based assessments.

Sponsored content sits on a high-risk site, and our risk and disclosure obligations do not pause because something is paid for. On and around sponsored material we apply the same rules as the rest of FXMARE:

• Sponsored placements are clearly disclosed as paid, using the labelling described in section 2.
• Trading forex, CFDs and crypto is high-risk and leveraged. The large majority of retail accounts lose money, and you can lose more than you understand if you do not manage risk.
• Nothing in a sponsored unit — and nothing elsewhere on FXMARE — is personal financial, investment or tax advice. It is information and marketing; the decision, and the risk, are yours.
• Always read a broker's own terms, fees and risk warnings, and confirm it accepts clients in your country, before opening an account.

Our full risk statement is set out in the Risk Disclosure, which applies to sponsored content just as it does to our editorial pages.

FXMARE is only worth using if you can trust it. Sponsorship helps keep the site free, but it is never allowed to compromise the honesty of what we publish. To you, the reader, we commit that:

• You will always be able to tell paid content from independent content.
• Our ratings and unpaid rankings reflect our genuine editorial judgement under a published methodology — not who is paying us.
• We will turn down sponsorships, and forgo the revenue, rather than mislead you or rank a broker we cannot stand behind.
• If we ever get this wrong, we will fix it — see our Corrections Policy.

If you ever see a placement that looks like it crosses these lines, please tell us — holding us to this policy keeps it meaningful.

Interested in sponsoring a placement, or have a question about how we handle sponsored content? Email our partnerships team at [email protected]. You can find formats, audience information and our standards on the advertise with us page, or reach the wider team through our contact page. Submitting a request does not guarantee a placement — every sponsorship is subject to the standards in this policy.