Strive, a Nasdaq-listed asset manager, has expanded its Bitcoin treasury with a purchase of 1,800 BTC. The acquisition was valued at $143 million and was executed at an average price of $79,431 per coin. Following the transaction, the company's total holding has risen to 23,156 BTC, placing it as the fifth-largest publicly traded corporate holder of Bitcoin.
The purchase arrives during a renewed phase of treasury accumulation in the digital-asset market. Coverage of the transaction describes a broader return by treasury-focused firms to Bitcoin buying, coinciding with a rebound in crypto markets. Strive's latest acquisition fits within a pattern of listed companies adding to balance-sheet exposure rather than making a single isolated purchase.
The larger position has also drawn attention from analysts. TD Cowen raised its price target on Strive, which trades under the ticker ASST, and increased its forecast for the firm's Bitcoin holdings. The analyst now expects Strive to end 2026 with 27,156 BTC, an increase of nearly 4,300 BTC from the previous forecast. The updated projection points to expectations that the company will continue to add to its position over the coming years.
The scale of the purchase is notable because it shifts Strive's ranking among public Bitcoin treasuries. By lifting its holdings to 23,156 BTC, the company moves into the fifth position among publicly traded corporate holders. Such rankings matter in the Bitcoin market because large listed treasuries can influence supply dynamics, trading activity and investor attention.
The transaction also underscores how Bitcoin remains a component of corporate treasury strategies for some public companies. While the available reports do not provide further details on funding, custody or future purchase timing, the reported purchase amount, average price and updated holdings establish the scale of Strive's latest increase. The reported figures show both the immediate increase in holdings and the analyst's longer-term view.
For market participants, the main implications are the added corporate demand and the visibility of another large treasury participant during a period of renewed buying. The reported average purchase price of $79,431 provides a reference point for the latest acquisition, while the $143 million outlay shows the capital being directed toward Bitcoin by listed firms.