Apple has begun accepting preorders for the iPhone Duo, the company's first foldable phone. Wire coverage indicates the ordering window opened on Friday morning, with the device going on sale at that time. The launch marks Apple's entry into a product category it had not previously served.

The foldable phone market has so far been largely dominated by Samsung and Google, according to the reporting reviewed by FXMARE. Apple's arrival therefore puts one of the world's best-known handset brands directly alongside two established rivals in a segment where it has had no earlier product.

Price is a central part of the discussion around the device. Coverage of the launch frames the iPhone Duo as a roughly $2,000 purchase and has been weighing whether it justifies that cost compared with the foldable models already offered by other manufacturers. The sources reviewed do not supply detailed specifications, so this article does not describe the hardware or compare features.

The launch has also drawn attention from the investing side. Market commentary has asked whether the debut of a first foldable iPhone is, on its own, a sufficient reason to own Apple shares. That is a question raised in the coverage rather than a conclusion, and the material reviewed does not report a specific stock-price reaction, sales figures or analyst estimates tied to the preorders.

For now, the confirmed facts are limited: the iPhone Duo is Apple's first foldable, preorders opened Friday, and the product enters a field in which Samsung and Google hold the leading positions. How consumers respond to the price and how the device performs against existing foldables will only become clear as orders and reviews accumulate.